Pedasss Atelier is the result of two cultures coming together to redefine the classics

WHAT DOES INDONESIA & LONDON HAVE IN COMMON?

At first glance, one can only see the differences, but look closely and you'll see that they are built on similar foundations. Two melting pots of culture and diversity, with a rich history, a similar devil-may-care or as we say in Bahasa Indonesia "bodo amat" attitude and a strong sense of history and identity.

Designed in London. Handcrafted in Indonesia.

Pedasss Atelier merges the traditional techniques of Indonesia's craftsmen with the contemporary aesthetics of London. We take an artisanal approach to manufacturing to ensure that every piece is meticulously crafted and comfortable to wear as daily essentials. In doing so, we aim to preserve the history of Indonesia's rich culture, crafted by hand, woven with the history and philosophies of a diverse nation.

PEDASSS.

Pedasss = spicy, hot, exciting, adventurous, LIFE.

It is everything Indonesians associate with our love of chillis, our year round hot weather, our love of all things new, odd, out of the ordinary, unique and exciting, our keen eye for adventure, and that quintessentially "spicy" Indonesian attitude.

ATELIER.

Atelier = made in studio.

Made using ancient techniques by artisans in studio who have dedicated years to their craft. Atelier because everything is made by hand, not by machine. Atelier because every piece is special and one of a kind.

"As the galloping horde of mechanization, modernization and uniformity march ever closer, it is craft, that embodiment of human touch, tradition and diversity that will safeguard culture from the passage of time"

Sabyasachi Mukherjee

  • THE MISSION

    We exist to help preserve the history and culture around the Indonesian archipelago through the study of its textiles' history and techniques. From fibre to garment, our traditional pieces are made by local artisans, sewn by local tailors, each thread is story of dedication and craftsmanship.

  • THE VISION

    To explore the timeless essence of Indonesia through handcrafted pieces for the modern age, We want to bring you Indonesia's rich culture and textiles as timeless pieces for your day to day adventures. Wherever you go, whatever you do - Pedasss Atelier is a love letter to traditional craft, history and slow fashion.

  • Sustainability

    To use sustainable fabric options, reduce carbon footprint where we can, working with communities that have practiced crafts for generations and helping to created sustainable livelihood opportunities for their community

  • Quality & Comfort

    With a focus on cut and tailoring to bring you comfortable, great fitting garments for any activity and any occasion

  • Preservation of History

    We make our fabrics using traditional techniques, tools and share its philosophies with you to engage with communities that have practiced these crafts for generations