Tunggu Aku di Jakarta
The tune to Indonesia's pop icon Sheila on 7 plays in the back of our heads as we link arms with creative director Gil Chandra and chase the city that never sleeps. This campaign is our love letter to Jakarta beyond the skyline: the steam from street cart vendors, the plastic stools, the soft chaos of Blok M where nights blur into morning and style is personal.
We wanted the pulse, the essence of Jakarta, not the postcard.
From vendors to city parks, from neon to rain, Gil threads it all together—the jokes between friends, the coffee while people watching, the street musicians playing over the hum of traffic.
This is "Tunggu Aku di Jakarta" or "Wait for me in Jakarta" by Gil Chandra